In today’s digital age, online reviews can make or break a business. According to a survey by BrightLocal, 98% of consumers read online reviews before making a purchase, and 46% of consumers trust online reviews as much as personal recommendations. Therefore, it is essential for small businesses to have a strong online reputation and to be actively managing their online reviews.
One way to do this is by using a review platform. A review platform is a third-party website or application that collects and displays customer reviews. Some popular review platforms include Yelp, Google Reviews, and Truspilot. Here are some benefits of using a review platform for a small business:
Benefits of using a review platform for a small business
Increased credibility
Having a presence on a review platform can increase your credibility with potential customers. When people see that your business has a lot of positive reviews, they are more likely to trust your brand and make a purchase.
Improved search engine ranking
Many review platforms, such as Google Reviews, are integrated with search engines. This means that positive reviews on these platforms can improve your business’s search engine ranking, making it more visible to potential customers.
Valuable feedback
Review platforms can provide valuable feedback from your customers. By reading and responding to reviews, you can gain insights into what your customers like and don’t like about your business. This feedback can help you improve your products and services, and ultimately grow your business.
Increased customer engagement
Review platforms can be a great way to engage with your customers. By responding to reviews, you can show that you value your customers’ feedback and are committed to providing excellent customer service. This can lead to increased customer loyalty and repeat business.
Showcasing reviews on your website
In addition to using a review platform, small businesses can also showcase their reviews on their website. This can be done by embedding a review widget on your website or by creating a dedicated page for customer reviews. By showcasing your reviews on your website, you can further increase your credibility with potential customers and encourage them to make a purchase.
Major Review Platforms and Their Industries
- Yelp – Food and Drink, Retail, Professional Services, Beauty and Spas, Health and Medical
- Google Reviews – All industries
- TripAdvisor – Travel and Hospitality, Restaurants, Attractions, Vacation Rentals
- Facebook Reviews – All industries
- Trustpilot – E-commerce, Finance, Travel and Hospitality, Health and Wellness, Technology
- BBB Customer Reviews – Retail, Services, Hospitality, Construction, Automotive, Financial, Technology, Media
- Amazon Reviews – E-commerce, Technology
- Angi – Home Services, Health and Wellness, Professional Services
- HomeAdvisor – Home Services
- Houzz – Home Services, Architecture, Interior Design, Landscaping
- Glassdoor – Human Resources, Professional Services, Technology
- G2 Crowd – Technology
- Capterra – Technology
- Software Advice – Technology
- Yellow Pages – All industries
- Foursquare – All industries
- OpenTable – Restaurants
- Goodreads – Books
- RateMyProfessor – Universities and Professors
- Zillow – Real Estate Agents and Properties
- Vitals – Doctors and Healthcare Providers
- WeddingWire – Wedding Vendors
- Avvo – Lawyers
- ZocDoc – Healthcare Providers
- Influenster – Products
- TrustRadius – Business Software
- Shopper Approved – E-commerce
- Judge.me – E-commerce
In conclusion, using a review platform and showcasing your reviews on your website can have many benefits for small businesses. It can increase your credibility, improve your search engine ranking, provide valuable feedback, increase customer engagement, and ultimately help you grow your business.
Leave a Reply