As a small business owner, you pour your heart and soul into building your product, service, and business. You invest heavily in marketing your business and driving traffic to your website. However, all that hard work can silently go down the drain if there are bugs on your website that lead to poor user experience and lost clients or revenue.
Common Website Issues That Can Hurt Small Businesses
Some common website issues that can hurt small businesses include:
- A faulty contact form that prevents visitors from reaching out to you
- A faulty checkout button that prevents customers from purchasing your products or services
- Visual elements that are misaligned or broken due to website updates, costing you credibility
- Broken links that lead visitors to error pages, breaking funnels, hurting SEO, decreasing trust and site experience
Unfortunately, as a small business owner wearing many hats, regularly manually testing your website is rarely a priority or feasible. These issues can linger undetected for a long time, steadily draining your business through lost opportunities.
The Solution: Automated Website Testing Tools
The solution is to implement automated website testing tools. These tools continuously test your website and detect bugs or issues, alerting you so you can quickly fix them. This way you can ensure your website is functioning as it should, without any hidden bugs or issues that could be costing you clients and revenue.
Types of Automated Testing Tools to Consider
There are automated tools to test different aspects of your website:
Automated functional testing tools
These tools simulate user actions on your website like clicking buttons or filling out forms and verify that the correct results or outcomes occur. They detect and alert you to any functionality bugs. Testim.io is an example of an automated functional testing tool.
Automated visual regression tools
Such as Bleech. These tools capture screenshots of your website and compare them over time to detect any visual changes or breaks. They alert you to any misaligned elements or issues with your website’s visual presentation due to updates. Bleech is an example of an automated visual regression tool for WordPress.
Automated broken link-checking tools
These tools crawl your website and check all links for errors or broken pages. They let you know about any broken links so you can fix or remove them, preventing poor user experience and lost credibility. Broken Link Checker is an example of an automated broken link-checking tool for WordPress.
Testim.io, Bleech, and Broken Link Checker are free or have free plans. Incorporating automated website testing tools is an easy and cost-effective way to safeguard your small business investment and prevent revenue leaks. While manual testing has good intentions, automated tools provide the rigorous and regular testing required to catch issues early and keep your website—and business—in good working shape.
Don’t let website bugs ruin your business. Try out Testim.io or Bleech and enjoy peace of mind. If you have any questions or need help setting up your tests, feel free to reach out.
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