Google Officially Okays AI-generated content – Leverage It for Your Small Business

Content is King

This phrase coined by Bill Gates in a 1996 essay still holds true today. Quality content is crucial for small businesses to attract and engage customers, establish credibility and authority, and improve search engine rankings. However, creating quality content consistently can be challenging, especially for small businesses with limited resources.

ChatGPT and AI revolutionized content writing

Thanks to advancements in AI technology, AI bots such as ChatGPT can now generate human-like content quickly and efficiently, revolutionizing content writing and making it more accessible for small businesses. This is a big step forward for small businesses, enabling them to compete with larger, wealthier companies that can afford to hire content writers.

But, Is AI-Generated Content Against Google’s Guidelines?

Content only really matter if search engines, such as Google, like it. However, there have been concerns that AI-generated content is not in line with Google’s guidelines. In a recent post on Search Engine Journal, John Mueller, a senior search analyst at Google, stated that AI-generated content is considered spam and violates Google’s webmaster guidelines:

…for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.

…

Currently it’s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.

Google Says AI Generated Content Is Against Guidelines (searchenginejournal.com)

It doesn’t get more concise than this, does it? It seems like a great opportunity has been rendered worthless.

But is it?

Google recently stated that it is okay with AI-generated content – if it is quality

Google recently published an article stating that AI-generated content is acceptable as long as it is of high quality and not used to manipulate search rankings:

Our focus on the quality of content, rather than how content is produced […]

Google Search’s guidance about AI-generated content  |  Google Search Central Blog  |  Google Developers

Makes sense, doesn’t it?

To make it even more concise, the FAQ section contains the question “Is AI content against Google Search’s guidelines?”. To which the answer is:

Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.

So AI-generated content is officially A-OK with Google – as long as you use it appropriately. Start leveraging it for your small business. Check out these tips for the effective use of AI bots for content writing.