Don’t Let Your Small Business Miss Out on Tech and Fall Behind – Work Closely with a Tech Advisor

30% say that keeping up with technology advances is a major concern of small business

75+ Digital Marketing Statistics Every SMB Must Know (2019) (bluecorona.com)

This finding is from 2019, before the current boom of AI. As technology continues to advance faster than ever, it’s not surprising that many small business owners feel overwhelmed and struggle to keep up. However, failing to keep up with technological advancements can lead to falling behind competitors and losing out on potential growth opportunities.

Thankfully, there are many benefits to embracing new technologies. According to recent research, small businesses that have adopted new software have reported improved productivity, increased sales, improved customer engagement, and reduced costs. Furthermore, nearly half of the small business owners surveyed expect to increase their investment in technology in 2021.

But how can small businesses successfully navigate the world of technology and ensure they are reaping these benefits? As a small business owner, you don’t have the time to read about and experiment with new solutions. The answer lies in working closely with a tech advisor.

A tech advisor, such as myself, can help small businesses stay up-to-date with the latest technological advancements and ensure they are utilizing the right tools and software to meet their specific needs. By working together, we can identify areas of the business that can benefit from technology and implement solutions that will drive growth and success.

Together with a tech advisor, you can work towards:

• Improved productivity: A tech advisor can help you streamline your workflows, automate your tasks, and enhance your collaboration with your team and customers. For example, a tech advisor can help you set up cloud-based tools that allow you to access your data and applications from anywhere, anytime.
• Increased sales: A tech advisor can help you leverage technology to reach new customers, expand your market, and increase your conversions. For example, a tech advisor can help you create an effective online presence, optimize your website for SEO, and use digital marketing strategies to attract and retain customers.
• Improved customer engagement: A tech advisor can help you use technology to communicate with your customers, understand their needs, and provide personalized solutions. For example, a tech advisor can help you set up a CRM system that tracks your customer interactions, feedback, and preferences.
• Reduced costs: A tech advisor can help you save money by reducing your IT expenses, avoiding unnecessary purchases, and maximizing your return on investment. For example, a tech advisor can help you choose the best technology solutions for your budget, negotiate with vendors, and monitor your IT performance.

As a result of new software adoption, small business owners report improved productivity (47%), increased sales (45%), improved customer engagement (45%), and reduced costs (42%)

Small Business Owners Adopt New Software in 2020; Increase Tech Budgets in 2021 (prnewswire.com)

In addition to the benefits mentioned above, recent data shows that 90% of small businesses converted some aspect of their business to a digital format in 2020. This highlights the growing importance of technology in today’s business landscape and the need for small businesses to adapt in order to remain competitive.

Keeping up with technology can be a daunting task for small business owners, but it’s a necessary one. By working with a tech advisor, you can ensure that you’re investing in the right tools and software to meet your business needs and achieve your goals.

Don’t let technology hold your business back. Reach out and start reaping the benefits of technological advancements.